Data Tool

EMEA Travel Dashboard – A Look Back at Recent Trends

Wherever travelers go, they're online. Whether planning a trip, navigating a new city, or sharing vacation memories, they turn to the web, using whatever device is at hand. This has completely reshaped the path to purchase, creating many moments of intent. The Google data in this dashboard, updated each quarter, provides a glimpse into these moments. Discover trends across categories so you can plan for the season ahead.

Which countries were people interested in traveling to?

People from
were interested in going to:

Bubble size represents relative volume. Source: Google Search Data, Jan - Mar 2017, EMEA.

Which cities were people interested in traveling to?

People from
were interested in going to:

Bubble size represents relative volume. Source: Google Search Data, Jan - Mar 2017, EMEA.

Which countries were people from?

People interested in visiting
were from:

Bubble size represents relative volume. Source: Google Search Data, Jan - Mar 2017, EMEA.

Mobile Search Volume Across Categories

Source: Google Search Data, Jan - Mar 2017, EMEA.

Want to dive deeper into the data? Please contact your Google team.